we've been charmed!

December 9th, 2008

Our team of superbuzzy elves is constantly working on new product development, and we decided to invest in a new piece of equipment last month: a fabric die cutter. It was a hard decision whether or not to make such an investment in these tough economic times, but we wanted to offer a new way to purchase cute fabric - a way that would be a bit easier on the customer's wallet, but still bring them some Japanese cute! We debuted our custom superbuzzy charm packs at Felt Club last month, and they were a huge hit! We use the die cutter to cut perfect 5" squares, and we throw 30 different 5" squares in each charm pack. The fabric squares are packaged in a clear box, which protects the edges from fraying until they're ready to use. We've sorted the fabrics by theme, much as they are categorized in the shop. It is our hope that this will help customers on tight budgets (and who isn't on a tight budget these days?!?) get a bit of Japanese cuteness for crafting.

The charm packs in the shop at this moment are all made of quilting weight fabrics - perfect for small projects like pouches, ornaments, hair accessories, and applique, or larger patchwork projects. Buy 2 or 3 of them, and you have a baby or lap-sized quilt kit in your hands! I'd love to hear what you think of this new product, and if you have particular "themes" you'd like to see. I'm also curious as to whether or not you'd like to see charm packs for our heavier, home dec weight fabrics... Echino charm pack anyone?
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A Cross Stitch Holiday!

November 26th, 2008

I was thrilled when, several months back, I was able to get the fantastic line of Gera! cross stitch patterns in the shop. Designer Kyoko Maruoka has a fantastic vision for whimsical and fun cross stitch designs, and I knew they would be popular amongst superbuzzy shoppers. I'm really excited today to write that we just received a shipment of her holiday cross stitch designs!

They are beyond adorable, and perfect for making ornaments, embellishing a table runner or throw pillow, or just framing and putting up on the wall! If you still haven't gotten your fill of Gera! holiday goodness, be sure not to miss the free Santa Tree chart that Kyoko san has generously offered on her website. Good thing cross stitch is quick work... I think there's just enough time!
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New Pattern Line: Melly & Me

November 25th, 2008

Going to trade shows is pure sensory overload... there is so much to see, and so many new products call out to me. Quilt Market in Houston last month was no exception, but I generally try to have tunnel vision so that I can be as productive as possible. However, when I passed the Melly & me booth, I could not help but get drawn in by the incredibly cute and quirky line of patterns. I admit it... they're not Japanese (does Pacific rim count?!?), but they are developed by a sweet pair of talented women (sisters, no less!) from Australia. To their credit, Rosalie and Melanie recognize the undeniable cuteness of Japanese fabrics, and the samples on display at the show were riddled with familiar Japanese prints. That convinced me that the patterns would definitely be a good fit for superbuzzy! I hand-carried a nice bundle of the patterns back to California, and they debuted at  Felt Club . Part of the fun of preparing for Felt Club was making up some samples for the kits and patterns we took along. Cathy volunteered to make up samples of the Hooty & Tweet pattern , and since her time management skills are leagues above my own (she is a mother to 5 boys!), it was a perfect fit! Her little cuties came out beautifully, and I think they were the reason that we sold more of the Hooty & Tweet patterns at Felt Club than any of the other patterns!

We've now added the Melly & me patterns to the shop, and I think you'll really like them. What is truly amazing is how "customizable" they are... it is easy to see how you can make them your own with your selection of fabrics. They're also great because the fabric requirements are quite small - great for using up some bits and scraps from a previous project! As always, I'd love to hear what you think! If you make up one of the Melly & me cuties, please add a picture to our superbuzzy Flickr group - I'd love to see them!
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Felt Club Love

November 19th, 2008

Wow! What a weekend! We braved the traffic, smoke and ash early Sunday morning to drive down (in my slow, but beloved biodiesel VW Westfalia!) to the Shrine Auditorium Expo Center for a big day of Felt Club fun. And what fun it was! This being superbuzzy's first craft show, I'm admittedly not a pro at displays and artful booth presentation. But, it turned out we brought so much stuff, that neat stacks on the table worked out just fine! We shared our space with the delightful and talented Teresa of Sewing Stars (and many adorable yeti, owls, elephants, gorillas, squid, and more!), and this worked out perfectly! The line outside started forming at about 8:15am - we overheard someone asking where to line up as we were unloading our goods - even though the doors weren't scheduled to open until 11!

Set up went relatively smoothly, which gave us a bit of time to wander and say hi to everyone else.  My first customer of the day - before the doors opened - was Lance Rock ! My 5 year old daughter was delighted to meet him in person (to say the least!), and he picked up some Japanese cute for Christmas gifts. It goes without saying that Lance provided us with many awesome tunes throughout the day! Other primo entertainment was provided by the super-glam and super-fabulous Leslie Hall  and the stylishly debonaire Charles Phoenix . I knew that I had packed way more inventory than I would need for the show, but since this was my first show, I wasn't sure exactly what people would be looking for. We brought a steel rack for the hanging goodies, and then covered the table with fat quarter bundles, charm packs, kits, some amazing hand-dyed wool felt, cute patches, vintage button packs, and more! In this bird's eye view, you can see Teresa's goodies on the left, and the superbuzzy goods on the right.

The post-Felt Club work has now begun, and we've started adding the new products to the shop. Look for a fun new line of patterns , amazing new Fat Quarter bundles , as well as the insanely popular fabric charm packs (which debuted at Felt Club). It was wonderful to meet so many of you who stopped by to say hi - thank you for braving the line and the smoky air! Now that our craft show feet are wet, hopefully we'll be able to do more shows in the future!
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Felt Club Madness!

November 14th, 2008

[caption id="attachment_104" align="aligncenter" width="250" caption="Felt Club"] Felt Club [/caption] It's hard to believe, but Felt Club is really almost here! We've been prepping all sorts of new products at the shop to debut at the show, and I have to say, I'm pretty excited! Superbuzzy is teaming up with the lovely Teresa of Sewing Stars  to share a booth... needless to say, between the two of us, there should be plenty of cute to go around! In addition to the slew of incredible vendors at the show, there are all sorts of other reasons to show up and have some fun. How 'bout Swap-O-Rama-Rama ? Crafty workshops by Jenny Hart of Sublime Stitching and Kaari Meng of French General ? Swag bags to die for? Great music, snacks, and libations? I'm sure I've missed something, but let's just say that there's really no good reason not to go if you're in the area. One stop shopping indeed... hope to see you there!
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